You’ve no doubt heard about ‘Dry January’? It’s the fad for foregoing alcohol during the first month of the year, partially to make amends for the excesses many enjoy over the festive period.

A noble motive, you may think. Hit it hard over Christmas and New Year, then make up for the binge and save cash over January.

If only it were that simple.

Let’s just shut down every pub, restaurant and bar for a twelfth of the year. Why not? They’ve earnt their money in December, so what harm will that do?

So there’s a definite benefit to the economy, and people’s livelihoods, to not being quite so strict.

But then the whole ethos behind ‘Dry January’ is about just you, not others. “Lose weight, sleep better, save money & more” is the tagline for the movement.

Pretty vague, all-inclusive claims there, any one of which could be dealt with by a whole bunch of ways.

Well-intentioned, for sure, but we’d rather take a leaf from the British Liver Trust and drink sensibly year-round.

Sure, if you had a bit of a heavy stretch over Christmas with drinks, take a break. Most medical advice suggests a few days is perfectly fine to allow your body to recover.

And why not look at drinking less, but better quality over January?

Think more ‘Discerning January’ than dry. The month where you’ve more money to spend on a bottle, simply by reducing your consumption.

Usually, you might spend £5-8 on a bottle, in January you decide to only drink £8-12 wines. Instead of three or four bottles a week, your household makes do with two, but ones they’ll really appreciate.

It becomes a month where you begin to see if trading up a little makes sense in the glass.

There’s the added benefit that you’ll start the year with something to lift your spirits, reinvigorate yourself in what’s a pretty dreary, long month of the year.

Just think, it usually rains far too much during January to be ever be called ‘dry’.